We believe that buying something for your dog shouldn't be a choice between beauty, durability, and sustainability
Sustainability as a Priority
We believe that each product we design should be kind to the environment in which we use it. Environmental impact plays an important role in the materials we select for each piece, and is a complicated balance between energy and water use, carbon and chemical emission, and durability for a long life.
Our commitment to creating beautiful, durable products that are good to the Earth means you can feel confident that your purchase is an ethical, sustainable, and responsible one.
Meaningful Change Takes Time
Making positive change in business takes time and many small steps. We are committed to continuous improvement and review of our material and packaging choices, production processes, and how these contribute to our long term sustainability plan.
Here are some of the materials we favour
Giving waste a new life
Each year approximately 1.5 million tons of plastic water bottles are used once and thrown away. Put simply, these can be recycled into soft, long-lasting textiles that we use in our own production.
Recycled polyester has a much smaller footprint that virgin polyester yet offers much the same benefits we love in performance textiles, being that it is lightweight, durable and colourfast.
Recycling post-consumer materials means they are less likely to end up in landfill, oceans, rivers, and other habitat for animals and humans alike.
Cleaner raw material
Cotton is a great material for many reasons. It is soft, very workable, and feels nice to wear and use.
Traditionally farmed cotton is the most pesticide-dependent crop in the world, accounting for 25% of all pesticide use. Organic cotton (compared to traditional cotton) is farmed without chemicals, uses less water and energy, and has less impact on the soil and air, resulting in less harmful run off into our waterways.
The main ingredient in our compostable poo bags is corn which is renewable, and also the most abundant commercially available sugar. Low grade crops can be used so there is very little waste.
The corn is processed to create a compostable material called polylactic acid which can be made into film, and then bags.
Besides being 100% compostable, the production of this material requires 65% less energy and emits 68% less greenhouse gas emissions compared to conventional petroleum based plastic production.