We believe that buying something for your dog shouldn't be a choice between beauty, durability, and sustainability
Sustainability as a Priority
We believe that each product we design should be kind to the environment in which we use it. Environmental impact plays an important role in the materials we select for each piece, and is a complicated balance between energy and water use, carbon and chemical emission, and durability for a long life.
Our commitment to creating beautiful, durable products that are good to the Earth means you can feel confident that your purchase is an ethical, sustainable, and responsible one.
Meaningful Change Takes Time
Making positive change in business takes time and many small steps. We are committed to continuous improvement and review of our material and packaging choices, production processes, and how these contribute to our long term sustainability plan.
Here are some materials that we favour:
Each year approximately 1.5 million tons of plastic water bottles are used once and thrown away. Put simply, these can be recycled into soft, long-lasting textiles that we use in our own production.
Recycled polyester has a much smaller footprint that virgin polyester yet offers much the same benefits we love in performance textiles, being that it is lightweight, durable and colourfast.
Recycling post-consumer materials means they are less likely to end up in landfill, oceans, rivers, and other habitat for animals and humans alike.
Cotton is a great material for many reasons. It is soft, very workable, and feels nice to wear and use. Traditionally farmed cotton is the most pesticide-dependent crop in the world, accounting for 25% of all pesticide use.
Organic cotton (compared to traditional cotton) is farmed without chemicals, uses less water and energy, and has less impact on the soil and air, resulting in less harmful run off into our waterways.
Industrial hemp plants absorb more carbon dioxide than trees, require very little water (half as much as cotton), and have no need for chemical pesticides or fertilisers.
Hemp is durable, breathable, has great weather resistance, and with modern production it can be as soft as cotton. This makes it an excellent choice for both indoor and outdoor applications.