Don't just take our word for it
We strive to go above and beyond. This is what our customers are saying.
38+ reviews
We enabled Google reviews as of April 2022 so our direct customers have a place to give feedback.
4,400+ reviews
Etsy is where we began in 2016. Since then we have created over 19,000 happy customers through the marketplace.
79% of single-use plastic ends up in landfill or the ocean.
Together we can give this waste a new life.
What Makes Us Different
RESPONSIBLE MATERIALS
We use recycled, organic, and compostable materials to ensure our products have the most minimal impact possible.
RESPONSIBLE PACKAGING
All our packaging is 100% recycled card. We ship with zero plastic.
THOUGHTFUL DESIGN
We design and make each of our pieces to be simple, beautiful and functional.
$1 TO ANIMAL RESCUE
We donate $1 from every sale to animal rescue organisations. Want us to donate to yours? Get in touch!
We Are a Responsible Pet Supplies Company
“Sustainable” is a word that gets thrown around a lot, especially when a company wants to sell something. When you read “This product is sustainable”, it can often be very difficult to understand exactly what that means, and sadly sometimes it doesn’t mean very much. It’s our goal to be as transparent as possible to help you understand exactly what we mean when we describe our goods.
We like to say “Earth Friendly'' because it’s less of a buzzword, and better describes what we strive to achieve. To us, it means creating products that have a reduced environmental impact when compared with similar products in the market.
To achieve this, we look at several things:
Put simply, the more times a product gets used, the lower the environmental impact per use. Think about when you use a plastic bag to carry your groceries. If you discard that plastic bag after you use it, then use a new plastic bag next time, the environmental cost is 100% of the production and disposal of that bag. If you use the bag twice instead of using a new one, you have halved the footprint. The same goes for any product.
By favoring lower impact materials, we can reduce the footprint of each product even before it reaches the end user. Examples include recycled, organic, or compostable (where it is suitable) materials. We also consider how the material is produced, and where it comes from. We make the best decisions we can based on what is available to us.
These are measurable metrics we can use to make better material choices and production processes.
It’s important to recognise that the creation of anything has an impact on the environment. Goods must first be fit for purpose, and then we can use technology, creativity, and responsibility to move the needle on sustainability. (Yes, I used the buzzword, but hopefully in context).
We keep your dog safe when it matters most
Why is a High Quality Dog Leash Important?
For many dog owners, a leash is a safety net for keeping their dog close, giving direction on a dog walk, or securing them while they need to pop into a store. Knowing your leash is strong and unlikely to fail is important for your confidence and for the safety of your dog. This is particularly important if you walk your dog near busy roads or alongside unfamiliar dogs.
Animals in Charge leashes are tested beyond the pull of any dog. Our hardware is solid brass material which of course looks nice, but most importantly means it is higher quality and longer lasting than cheaper metals.
If your dog is a swimmer, we make waterproof leashes from recycled polyester. Even if your dog is off-leash while they swim, you can relax knowing your leash can safely get wet.
Why Care What Collar Your Dog Wears?
A dog collar is often the only item of clothing your dog wears. It’s the single dog accessory that they wear all day and night. For this reason, it should be at a minimum, comfortable and well fitted.
Given it’s their only piece of clothing (or perhaps neckwear is more appropriate), it should look nice, and be suitable for the purpose. This means being durable, and capable of supporting the activities your dog frequently engages in. For example, if your dog loves swimming, hiking, and running, a waterproof dog collar may be most suitable. If your dog is quiet, older, or perhaps just a lazy dog, you may choose a softer dog collar like one of our designer dog collars.
Many of our customers tell us that they like to keep several dog collars for different purposes. The waterproof dog collar may get used for adventures, and the designer dog collar may be reserved for coffee dates.